FREE MARKETING WORKSHOP

Turn your marketing into connections families can feel!

ALREADY PAST

A 60-minute online workshop for home care, home health, and hospice leaders who want their marketing to feel as compassionate, human, and trustworthy as the care they provide.

Families don’t choose you just because of licenses, logos, or service lists.

They choose you because of how you make them feel in the moments that matter most—seen, safe, and supported.

This workshop will show you how to #Create2Connect by weaving those feelings into your website, social content, and referral communication using a simple, solutions-based framework.

What you'll walk away with...

...your FEEL Factors, clearly defined A simple set of 1–2 core feelings you want families and referral partners to associate with your agency (e.g., relief, dignity, calm, confidence)—and a quick test to know if your content matches it.
... a patient-and-family story you can actually use A short, anonymized story that turns “services” into a real-life journey from overwhelmed and uncertain to supported and informed—ready to use on your website or in your brochures.
... a FEEL-based content checklist A short, anonymized story that turns “services” into a real-life journey from overwhelmed and uncertain to supported and informed—ready to use on your website or in your brochures.
... one key asset improved—live During the workshop, you’ll rewrite one real piece of your own content (homepage headline, brochure section, or email) so it connects emotionally instead of just listing features.

What to expect...

During the 60-minute, interactive workshop, we will:

1. Start with Understanding "Why"

Explore how families actually make care decisions—and why connection and clarity beat clever slogans every time.

2. Define your Emotional Blueprint

Use guided prompts to uncover how you want families and referral partners to feel from first click to final visit.

3. Practice Story-Driven Communication

Turn one real family or patient experience into a short, powerful story that honors their journey and demonstrates your value with compassion.

4. Apply the FEEL Framework

Use a simple, step-by-step process to adjust your current website or materials so they feel more human, less “hospital brochure.”

Why this matters more than ever...

Families are scrolling past more information—and more noise—than ever. At the same time, their decisions about care are only getting more complex and emotionally loaded.
If your marketing doesn’t reflect the heart of your care, the right people may never feel safe enough to choose you.

This workshop helps you bridge that gap so your message matches your mission—and the families who need you most can actually feel it.

Turn decades of learning across myriad media platforms, through hundreds of evolutions to the online experience, and from successes in multiple industries into months for your business.

"The better your business becomes at finding and sharing its voice, the greater the chances of your right-fit audience finding you."

- Kevin Hansen

NOTE: The concepts covered in this workshop aren’t only for digital marketing. They will enhance and improve every communication channel to better capture, connect with, and convert your right-fit audience.

Count me in!

Live, Online Workshop

Was Held May 29 @ 1 PM ET

Length: 60 Minutes
Designed for Owners, Administrators, and Marketing Leaders in Home Care, Health, and Hospice
Includes
- Guided Exercises & Templates
- Live Q&A

Spots are limited to keep this interactive and practical!

Name(Required)

First Last

Email(Required)

Presented by:

Kevin Hansen

Owner | Revivify Marketing

Since 2017, Kevin has been involved in helping home care owners improve the experience they provide their clients. He brings over 20 years of successful marketing and sales experience from various industries to home care, and has changed how agencies reach and connect with right-fit clients and caregivers.

The experience, from a consumer perspective, is where successful branding, marketing, and sales originate.

He’s coached agency owners and has presented at conferences and summits on this topic, and is the author of: Branded by Design: Home Care / Home Health Edition

Is this workshop for you?

This workshop is designed for leaders and marketers in:

Home Care Agencies
Home Health Organizations
Hospice and Palliative Care programs

It's especially for you if...

… your care is excellent, yet your marketing messaging feels cold, clinical, or confusing.
… families tell you “we wish we’d found you sooner!”
… you struggle to explain what makes your team different—without sounding like everyone else.
… you want your messaging to feel “like your bedside manner”—a much more accurate depiction of the experiences people should expect.